(eyeball time: 2.0 minutes but you might read faster…)
the dea skinny on what’s happening:
on may 13, 2010, hulu announced a handful of new improvements to the site’s experience. hulu.com, an online video distribution outlet (a joint venture owned between news corp., nbc universal and disney), now offers an even more refined advertisement assessment tool. Named the “ad tailor”, this system delivers personalized ads to viewers while tracking its effectiveness.
the stakes:
shifting away from its original “thumbs-up/down” system to a “is this ad relevant to you?” and offering “yes” and “no” as possible answers, allows for hulu to better understand whether the product or service being shown is relevant to the viewer. this is invaluable data for advertisers who can now quantify direct viewer results. imagine having the ability to know exactly whether the latest “modern family” audience really loves your latest deodorant. this tool helps eliminate the guessing game. In addition, the system can then recognize and recommend “better” ads for viewers.
according to the interactive advertising bureau (IAB) and pricewaterhousecoopers (PwC), online advertising spending grew 7.5 % in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough 2009. revenue hit US $5.9 billion showcasing a vote of confidence among companies and results in increased marketing spending in areas like online advertising. hulu.com ‘s “ad tailor” can only help foster growth in this segment.
the dea takeaway:
for advertisers and brand managers, this is the magical metric measurement system you always wanted. combined with the hulu surveys, this new direct question & answer system can help really refine targeted marketing efforts. hulu serves hundreds of millions of streams per month and is a top 10 online video property which features an immense collection of premium entertainment across all genres and formats. hulu offers several packages and customized advertising solutions; however, rates are determined on an individual basis. online advertising rates are still highly competitive but significantly lower than traditional print or television spots. If you are looking for a new way to reach an audience, hulu.com maybe an excellent option.
for more information, please contact us at 512.825.6866 to discuss the issues more fully and the specific impact & implications to your business. it’s free!
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